Most bloggers know Pinterest is one of the best way to get traffic to your site. You don’t have to be a blogger to use Pinterest to your site. I am going to tell you a few traffic driving tips for your site. These suggestions are not written in stone and can be tweaked to fit your site/business.
Great traffic driving tips
First you need a business account. You can turn a personal account into a business account easily. On your home page in the right hand corner you will find 3 dots It will give you a drop down menu and it says “Switch to business” follow the instructions from there.
With a business account you will now be able to get Pinterest analytics. This is the way you measure how your pins are performing.
If you are just starting out in Pinterest you need to know your best performing posts for your blog are. You can find this information in Google analytics. If you are not new to Pinterest you are going to find you best performing Pins in Pinterest analytics.
You are going to take the best 10 to 15 Pins and you are going to re-pin them using a scheduler. I suggest Tailwind and Board Booster. I use both and I will explain how and why in a minute.
Don’t keep pinning
You don’t want to keep pinning ill performing pins. You can try a making a different graphic for the post and see if it helps but if the pin is not gaining any traction drop it.
Well performing Pin
If you have a pin that goes viral you should think about writing another post that is related to it and link the two together. It is rare the second post will go viral also You are just looking to get a little extra traffic from it.
Pinterest goes thru algorithm changes like all social media. Hand pinning is very time consuming practice but it will help your feed. Therefore help your traffic. Because it is time consuming and life happens is why i use a mixture of hand pinning, and scheduling so I have something going out to Pinterest consistently.
Follows vs. re-pins vs. clicks
Again, algorithms change all the time. How many followers you have does not matter as much as it once did. What you really are looking for are click thru to your site in other words TRAFFIC. This is one of the things you will be looking in analytics.
What is the best time of day? It depends. This is something that you will have to test for yourself. I do know if your niche is home décor/DIY/lifestyle the evenings (especially Sundays all day) are usually the best time of the day. I have heard if you are a food blogger it is better right around lunch time.
I use Tailwind to schedule my new pins and other people’s pins. Tailwind tribes are some what like Pinterest Groups in they can get you content out on Pinterest by other people in your tribe. Tailwind is very quick and has a little bit of a learning curve. I can schedule a week’s worth of pins in about 30 minutes max.
I schedule only my pins in Board Booster. There are two ways you can schedule in Board Booster, Random Campaign and Scheduled Campaign. Once my new pins have gone thru Tailwind once I will move them to Board Booster and put them into a scheduled campaign. A scheduled campaign is this one pin will be scheduled to go out into Pinterest at this scheduled time/day to a certain group board. You can tell it that you don’t want that pin to go out again for a certain number of days (7 is usually a good number of days). This way your pin is not seen repeatedly and look spammy.
A Random Campaign is just what is sounds like. The pin will go on Pinterest to a certain group board but it will go out anytime from time “A” to time “B” on this day. Once it has gone thru all your pins it will go thru the list of pins again and again until you tell it to stop.
I use Random Campaign for my pins that are performing very well. I look at the analytics once a month and if any of these pins are not performing well any more I will remove them.
Remember to switch your seasonal pins in and out of your scheduler.
You want to optimize your boards. Pinterest is a search engine more than it is a social media platform. Use keywords is your descriptions and even in your bio.
Make your pins rich pins. You can find out how to do this by looking it up on your account.
Hashtags, the judgement on using them is still out. A while back they were used and then Pinterest said you don’t need to use them. Now they say to use them again. So I am of the opinion let’s see what happens.
Sections, I have yet to see how it works but I am excited to try them. From my understanding they are boards inside of boards. So keep an eye out for an update.
These 10 traffic driving tips have helped increase Pinterest presence in the past 4 months. What was your favorite tip? Was there a tip you like and can’t wait to try? Please feel free to leave a comment.
Thanks for stopping by. strategy